Racing Club News
Motorsport First For First Line
Leading all makes parts specialist First Line is making its first foray into motorsport sponsorship, with an agreement with Wiltshire race circuit, Castle Combe.
Oxfordshire-based First Line is a national distributor of matching original equipment (OE) quality replacement parts for the automotive industry and is the company behind the famous Borg & Beck clutch brand.
The deal with Castle Combe comprises of a supply agreement for brake discs and pads for the Circuit’s Racing School vehicles, as well as sponsorship of the Japanese themed meeting on 30th May.
Alan Wood, Commercial Director of First Line, said: “We are very pleased and excited about this new partnership. First Line and Castle Combe are similar businesses, both are independent, owner managed businesses, free from external controls and we therefore hope the relationship is a long and fruitful one.
“A key objective for First Line is to increase the awareness of the brand within the automotive industry and the sponsorship agreement with Castle Combe is one of the vehicles that will help us to achieve this goal.”
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Howard Strawford, Chairman of Castle Combe Circuit and Alan Wood, Commercial Director of First Line announcing the sponsorship agreement at the Autosport International exhibition on Thurday 13th January.